Case Study

Trump Towers
Client:
 
Overview:
Trump Tower Atlanta is located at the heart of Midtown Arts District and wanted a website to present their many features. The Trump Organization is creating an unsurpassed collection of high-rise condominiums and hotels that set new standards for luxury and service in US and global markets. The Trump Organization oversees the company's real estate, resort and golfing activities.
 
Technology Highlights:
Technology domain: Microsoft.Net framework 1.1.Programming
Language: C#, VB.Net
Database: SQL Server 2005
Technologies: Ajax, ASP.Net 1.1.
Script: JavaScript.
 
Business Challenge:
We took the challenge, knowing that we were working for the market giants of construction. Everything we did would be scrutinized closely. The major issues we faced were:

• Making sure the project would add value to the Trump's existing businesses.
• Aiming to rank high on return on investment (ROI).
• Being mindful of the need for the project to be a showcase of Trump's work.
• Correcting the existing inability of the platform to handle numerous beginning complexities, and satisfy the new requirements of the business.
• Face the possibility that the current outdated platform may not configure with new technologies. Then fix the gaps.

Project challenge:

• The Trump Tower Project needs to be highly user interactive.
• The designing phase has to be simple and user-friendly.
• Maintain an uncompromisingly close analysis of both the functionality and client.
• Redefining the new concept with the maintenance of old standards.
 
Solution Highlights:
• We streamlined where we could, being aware that keeping project as simple as possible would minimize redundancy. Simplifying would save money, energy, and time.
• While we dug deep into technological research, we made sure that we were also giving artistic touch to the overall look of the project.
• We kept a constant check on the pulse of the project as it moved forward, maintaining synchronization at all phases of software development.
• Our development team kept in constant communication with the Trump’ business team to work for maximum benefits and shorten the time to when we made the project go "live."
 
Benefits:
• The biggest benefit was in seeing a measurable increased rate of customer interaction. Better interaction means better business.