| MediaFiche |
| Client: |
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| Overview: |
| MediaFiche is a transactional media buying platform, and a web application which supports the three principles (Agencies/buyers, Account Managers, and Media Resources/Publishers). MediaFiche acts as a mediator between the agencies and the media resource. This media buying application enables users to make offers on any advertising in real-time. This application covers the entire life cycle of media transactions with all the types of media. |
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| Technology Highlights: |
Technology domain: Microsoft.Net framework 1.1.Programming
Language: C#, VB.Net
Database: SQL Server 2005
Technologies: ASP.Net 1.1,Flash,Ajax |
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| Business Challenge: |
Although the media advertising industry has been growing by leaps and bounds, we noticed that the proper digitization and reliable automation of various ad-buying verticals has not been successful.
Moreover, the integration of all these ad buying opportunities into one buying solution had not been done before.
Our challenge was to provide a solution that enabled any advertising industry the availability of all the processes and resources necessary to accomplish numerous tasks at once:
research,
planning,
buying,
selling,
and the easy automation that would deliver the ad creative, payment and ad tracking . |
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| Solution Highlights: |
• Each vertical of Media Fiche contains a massive categorization of user-friendly content. The system is extensive, to say the least: it combines over 7000 media kits, with powerful tools like special offers, ad library, media planning, cross vertical searching, demo targeting, geo targeting, budget search, and offer tracking.
• We have been success as we continue to grow, having worked side-by-side with the media industry for the last four years, developing websites and web solutions for the media adverting industry. |
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| Benefits: |
• We streamlined and improved handling of calls, in which agents take less time to deal with a customer.
• We increased the area coverage of the salesman.
• We added perks for the salesman to sue, providing special offers to their clients. |
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